Fall Market 2025 Feature

At this year’s Neo­Con, the sur­face design brand opened a play­ful new Chica­go show­room at The­Mart. Urban­Lab designed the 2,400-square-foot space as an archi­tec­tur­al prom­e­nade, guid­ing vis­i­tors through instal­la­tions like columns com­posed of cush­ioned uphol­stery in Wolf-Gor­don fab­rics and cir­cu­lar nooks enclosed by the brand’s drap­ery. A 50-foot lentic­u­lar wall, which will change annu­al­ly, cur­rent­ly show­cas­es Car­doon, a Type II vinyl wall­cov­er­ing, in Pris­mat­ic, one of its four gra­di­ent col­or­ways. The strik­ing pat­tern takes inspi­ra­tion from 19^th-cen­tu­ry botan­i­cal stud­ies of arti­choke flow­ers – but gets a punk edge from col­ors like acid green and flu­o­res­cent red. Car­doon is ful­ly cus­tomiz­able, so users can crop, scale, or resize the pat­tern, bring­ing the showroom’s Alice in Won­der­land vibe to any interior.